Tyler B. Pensyl

Partner
Photo of Tyler B. Pensyl
Offices Columbus
Phone 614.464.6334
Fax 614.719.5072
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Tyler is a partner in the Vorys Columbus office and a member of the Vorys eControl team and litigation group. Tyler’s practice focuses on counseling manufacturers and brands on issues related to e-commerce and online brand protection. As part of his eControl practice, Tyler works with brands to develop customized strategies for addressing the challenges they face related to the unauthorized sales of their products online and on online marketplaces. 

Tyler has worked with over 50 brands, including multiple Fortune 500 companies, in helping them gain control of their sales online. Tyler’s experience includes working with brands to develop their e-commerce strategy, preparing authorized reseller policies for brands to implement within their distribution channels, assisting brands with implementing authorized reseller programs and communicating with their channel partners, developing enforcement strategies to remove unauthorized online sellers, and investigating and enforcing against unauthorized sellers on Amazon, Walmart, eBay, and other online marketplaces.   

Tyler has also filed lawsuits and obtained judgments against several unauthorized sellers, including on claims for violations of the Lanham Act, trademark infringement, unfair competition, false advertising, and tortious interference. His recent litigation experience against unauthorized sellers includes:

Tyler also has significant experience litigating other commercial, employment, intellectual property, non-compete, and trade secret matters. He has tried cases in both federal and state court. His trial experience includes obtaining a seven-figure jury verdict in a misappropriation of trade secrets case and a large jury verdict on behalf of a real estate developer against a township. 

Tyler received his J.D. from The University of Toledo summa cum laude, where he graduated as Valedictorian and was an associate member and technical editor of the University of Toledo Law Review. He also participated on the Constitutional Law Moot Court Team. He received his B.A. cum laude from Denison University, where he also competed on the Varsity Track and Cross Country teams.

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