On September 13, 2018, Vorys attorneys Whitney Gibson, Daren Garcia and Laura Erdman presented at the Cleveland Research eCommerce Summit. In this workshop, leaders of the Vorys online seller enforcement group discussed detailed strategies that brands can use to control online sales, position for growth and stop unauthorized sellers from interfering with their business goals. They explained distribution strategies, foundational authorized reseller and MAP policies, and effective enforcement tactics that result in the permanent removal of unauthorized sellers.
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