Webinar: Coronavirus Further Exposes Need for Controlled eCommerce Channels
The speed and force with which online marketplaces have disrupted commerce has caught many brands and their traditional sales channels off guard. COVID-19 and its effects on the global economy have exacerbated these changes. While many companies have experimented with tactics to address this disruption, the complexity of the new commerce paradigm leaves many brand executives confused, frustrated and unclear about how to deal with the challenges they and their channels now face.
A key to gaining control of online sales is understanding the new operating environment and the pitfalls of remaining idle. This webinar is designed specifically to help internal stakeholders learn about the business and legal strategies critical to controlling online marketplace sales to protect brand equity and improve both revenue and profit.
Daren Garcia, a partner of Vorys eControl, reviewed:
- COVID-19 and its effects on Marketplace Dynamics
- Channel Strategies and Management Considerations
- Case Studies
To learn more about Vorys eControl, click here.