The Importance of Aligning Your Online Marketplace Enforcement Objectives with Your Business Goals
This webinar, which was presented on Tuesday, November 13, was titled, The Importance of Aligning Your Online Marketplace Enforcement Objectives with Your Business Goals.
An increasing number of companies are implementing unauthorized seller enforcement programs to protect their brand value and control sales on the online marketplaces. However, many companies struggle to solve the problems they are experiencing as a result of uncontrolled sales on the marketplaces because they (or their vendors) fixate on the wrong metrics. For example, many companies focus their enforcement efforts on the number of listings or “takedowns” achieved. Others focus on trying to reduce the percentage of MAP violation listings, and others focus on achieving a percentage reduction of unauthorized sellers. Through our work with hundreds of brands, we have found that focusing on a different set of objectives has significantly helped businesses protect their brand value, eliminate channel conflict and capture sales – more efficiently and effectively.
The webinar covered:
• Objectives businesses should focus on when conducting enforcement on online marketplaces
• Data businesses should use to prioritize enforcement efforts
• Aligning a legal foundation and enforcement efforts to meet goals
• Multiple case studies detailing results achieved when businesses have taken this approach