Prepare for 2022: Implementing the Right Steps to Stop Unauthorized Sellers, Brand Erosion and Channel Conflict
How much of your brand’s monthly revenue is being captured by unauthorized sellers?
Unauthorized third-party sellers can significantly harm brand equity, harm MAP programs, damage relationships with authorized sellers and substantially interfere with eCommerce growth. Controlling online sales is key to profitable growth in today’s market. According to a Forrester survey, brands with “e-control in place reported 83% fewer gray-market sellers (83%), higher levels of advertised price consistency (79%), and more profit (70%) than those without e-control.”
In this webinar, Whitney Gibson, Partner & Chair of Vorys eControl, discussed the steps brands should take to prevent online sales disruption and protect brand value in the age of eCommerce.
- Setting your brand’s strategy for controlling online sales in 2022
- Protecting brand value through end-to-end marketplace control
- Creating a channel approach that helps maximize ROI
- Implementing enforcement systems that combine legal, tech, and data to stop unauthorized sellers