How to Respond to Online Brand and Reputation Attacks

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Attorneys & Professionals

Whitney Gibson, a partner in the Vorys Cincinnati office and the leader of the firm’s internet defamation group, authored an article for Social Media Explorer titled “How to Respond to Online Brand and Reputation Attacks.”  In the article, Gibson says that online attacks have become one of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses.

The article states:

“These types of attacks can originate from a variety of sources, but most commonly the ‘attackers’ are competitors, disgruntled employees, unhappy customers, dissatisfied investors, extortionists or other people and businesses who become upset with a company and want to cause that company serious damage.

Further, these attacks come in many forms, including:

This type of conduct is often misperceived as being protected. It is not.”

To read the entire article, visit the Social Media Explorer website.