Zytcer Quoted in Columbus CEO Story Titled “Intellectual Property: Defense is the Best Offense”
Ari Zytcer, an intellectual property attorney in the Vorys Columbus office, was quoted in a Columbus CEO story about why it is important for companies to include intellectual property in their risk management strategies.
The story states:
“The sooner that companies think about protecting new intellectual property the better, says Ari Zytcer, a Vorys, Sater, Seymour and Pease LLP attorney who has worked in the IP field for more than 10 years. But he also recognizes that can be easier said than done.
‘In identifying intellectual property,’ he says, ‘you’re starting in the dark. Is this going to be a commercially successful product or an intermediary that leads to something down the road that you would like to protect and stake a claim? You don’t know what aspects you’d like to protect (with a patent) … so we see broad coverage at the beginning. As development continues, you home in on what is commercially viable and blocking other companies from getting into that space.’
Zytcer also says there is no one-size-fits-all approach for IP risk management.”
To read the entire story, visit the Columbus CEO website.